About DubaiWheels

At DubaiWheels, we’re driven by one mission — to simplify and enhance the way people discover, buy, and manage cars in the UAE. Whether you're looking for the latest car models, expert reviews, or car comparisons, we bring everything together on one smart platform.


We offer a growing range of services including new car listings, automotive news, insightful comparisons, and soon, financing solutions — all designed to help you make better car decisions, faster.


Proudly managed by Innovix99-FZCO, DubaiWheels is built on innovation, trust, and a passion for performance. Our goal is to become your go-to automotive destination — empowering drivers, enthusiasts, and car buyers across the region.

What Drives DubaiWheels


At DubaiWheels, we're more than a platform — we're a purpose-driven movement reshaping the way the UAE experiences the automotive world. These core values define how we work, grow, and deliver value to our users and partners.

Start Small, Think Big
Launching essential tools first — listings, comparisons, blogs — with finance and services coming soon.
Put Users First
Built to help users make faster, smarter car decisions.
Build with Purpose
Focused on real solutions, not just features.
Collaborate, Not Compete
We support dealers through tech, not compete with them.
Future-Ready Vision
We’re just getting started — bigger innovations are on the way.
We partner, not compete, with automotive retailers
Customer success is our success

What’s Next for DubaiWheels 🚀

We’re just getting started. These upcoming features will unlock more value for users and dealers across the UAE automotive market.

Control Auto

Buy & Sell Platform

Middle East's first dealer Saas platform

An end-to-end marketplace for individuals to list, buy, and sell cars — fast, safe, and fully digital.

Finance Search

Dealer B2C Network

1st in market finance search feature

Empowering automotive dealers to directly reach consumers through verified listings, promotions, and digital showrooms.

Export Safe

AI & AR Integration

Pioneering export solutions in the Middle East

We’re bringing Artificial Intelligence and Augmented Reality to the UAE car space — from smart recommendations to virtual car previews.

Reports

Insurance Hub

A seamless way to compare and purchase insurance policies directly within the DubaiWheels platform.

Dealer websites

AutoMall

A digital mall experience where users can browse brands, deals, services, and exclusive offers — all in one place.