UAE now has another name for rugged adventure SUVs. The UAE now welcomes the 212 Off-Road Brand Launch, a radical, performance-oriented Chinese off-road manufacturer introduced with the support of Legend Holding Group. The brand has already generated curiosity across the Middle East. The 212 brand is entering one of the most challenging and competitive off-road markets in the world by organising the official launch of 212 Off-Road in Dubai. The company established its future goals in an extremely straightforward manner. To transform the possibilities of value-oriented off-road SUVs for UAE consumers.
Latest 212 Off-Road Brand Update in the UAE
One of the most thrilling Middle East automotive industry 2025 updates is that of 212. When a Chinese automaker expands its presence in the Middle East. The 212 introduces new vehicles with a traditional military-style design. With improved features designed to satisfy the needs of real drivers, what they need is convenience with comfort and the feeling of adventure.
Discover the full details of the 212 Off-Road Brand, including the T01, Falcon, and Pioneer editions, specifications, trims, and pricing for UAE drivers.
In the UAE market, the new off-road SUV brand was officially presented. Its first model was showcased at the grand 212 Off-Road Brand Launch UAE 2025 event, featuring the 212 T01 UAE model range along with two limited-edition special models:
- 212 Falcon Edition
- 212 Pioneer Edition
- 212 Adventurer Edition
These editions were first shown at the Dubai event. It was offered only in the region with improved styling, with off-road equipment and reinforced durability. The exclusive regional debut of the 212 Falcon and Pioneer editions took place at the Dubai event, marking a first for the Middle East market.
Price and Key Specifications of 212 Models
The new 212 lineup is engineered for desert adventures, tackling dunes and rocks with true 4×4 capability. It is expected to have a fresh combination of affordability with power, and the spirit of the outdoors. The table shows their properties.s
| Title | Price (UAE) | Description | Key Specifications |
| 212 Falcon Edition (UAE) | AED 155,000 | A rugged, adventure-built 4×4 designed for extreme desert performance with upgraded styling and strong off-road protection | 2.4L Petrol Engine, Manual Transmission, High Ground Clearance, Off-Road Bumpers, Underbody Protection, 4×4 with Low Range |
| 212 Adventurer Edition (UAE) | AED 115,000 | A practical off-road SUV engineered for daily driving and weekend adventures, offering balanced comfort and capability. | 2.4L Petrol EngineManual Gearbox, Heavy-Duty Suspension, Desert Cooling System, Classic Interior Layout, 4WD Drivetrain |
| 212 Pioneer Edition (UAE) | AED 145,000 | A premium, exploration-ready variant featuring enhanced exterior elements, rugged trims, and long-distance touring capability | 2.4L Petrol Engine, Roof Rails & Matte Trim, Desert-Grade Tires, Reinforced Body Panels, Strong Wading Ability, Advanced 4×4 Capability |
212 T01 UAE: Rugged Off-Road SUV
The flagship of the models that have been introduced is the 212 T01 UAE. Learn more about the 212 T01 UAE, its rugged 4×4 capabilities, desert-ready design, and competitive pricing for off-road enthusiasts. For a detailed comparison between the 212 T01 and Jetour T2 in the UAE, check our guide. It has a boxy, functional design that appeals to off-road enthusiasts, focusing on rugged style rather than luxury. Key Highlights of the 212 T01:
- Desert terrain ground clearance.
- Robust 4×4 system
- Long-term durability: mechanical simplicity.
- The frame is made lightweight to enhance dune performance.
- Great wading abilities.
The UAE price of the 212 T01 will likely be among the most competitive in its category. It will be one of the most ideal off-road vehicles in the UAE. The drivers will not be required to pay the high price of the traditional brands.
Falcon, Adventurer, and Pioneer Editions: Regional Premiere.
The release of the 212 Falcon Edition and 212 Pioneer Edition was one of the most discussed events of the 212 Off-Road Brand Launch UAE. All models feature the signature 212 strengths, including enhanced exterior designs, special color combinations, and advanced off-road equipment.
212 Falcon Edition
The Falcon is targeted at adventure seekers and has:
- Aggressive bumper design
- Additional underbody reinforcement.
- Sporty trims and decals
- Increased approach and departure angles.
212 Adventurer Edition
- It has a manual gearbox
- A heavy-duty suspension
- Desert Cooling System
- Classic interior layout
212 Pioneer Edition
- The Pilgrim is more polished but coarse:
- Exterior elements of the Matte style.
- Newly enhanced protective cladding.
- Desert-ready tires
- Functional roof rails
This is a regional exclusive launch of 212 Falcon and Pioneer editions that makes the brand a formidable rival to the proven Chinese off-road cars in the UAE. For a detailed comparison with other premium SUVs in the UAE, check out our Jeep Grand Cherokee 2025 UAE review.
Legend Holding Group Brings 212 Brand to UAE Consumers
The 212 brand is part of Legend Holding’s automotive brands, which are rapidly expanding beyond China. The company is making a bold statement on its engineering confidence by venturing into the UAE. It is one of the most demanding off-road markets in the world. There is no better testing ground than the UAE with its dunes, wadis, and desert highways. And the brand has affirmed UAE shall be a major location for further expansion in the Middle East.
To learn more about the 212 Off-Road vehicles coming to the UAE, visit the official announcement by Legend Motors.
New Showrooms, Dealer Network, and After-Sales Support
Together with the introduction of the vehicles, 212 also presented the launch of the 212 brand showroom in Dubai and the well-established 212 Off-Road dealer network UAE. This includes:
- Multiple sales outlets
- Authorised service centres
- True availability of spare parts.
- Off-road services and accessories.
To UAE consumers, this is vital; off-road vehicles should be provided with dependable after-sales services like maintenance, spare parts, and service. Vehicles from the 212 Off-Road Brand Launch UAE are available across multiple showrooms and supported by a well-established dealer network.
Why 212 is Among the Best Off-Road Vehicles in the UAE
The Middle East off-road SUV market is booming, with UAE drivers constantly seeking new, reliable, and powerful alternatives to conventional off-road brands. The distinction of 212 is that it is:
- Authentic 4×4 heritage.
- Off-road lightweight engineering.
- Competitive pricing.
- Strong durability.
- Limited electronic complications.
The features render the brand particularly attractive to motorists wishing to have direct performance with minimal luxury.
Official Launch Event of 212 Off-Road in Dubai
The Dubai event involved automotive journalists, off-road influencers, and SUV enthusiasts. Highlights included:
- Formal presentation of all models.
- Exhibitions of off-road performance.
- Interior and exterior tours.
- Talks concerning future growth in the UAE market.
- Test drives to be in future months.
The brand has focused on its dedication to custom tuning to the UAE, such as:
- Heat-resistant components
- Desert-ready tyres
- Enhanced cooling systems
- Corrosion-resistant painting on the body.
These modifications show that 212 is not just exporting cars; they are tailored to withstand the UAE’s harsh weather and challenging terrain. If you’re looking for more adventure-ready options, explore our top off-road vehicles for UAE desert guide.
The Future: New Era on the UAE Off-Road Scene
Under the 212 Off-Road Brand Launch UAE, the firm intends to reinvent the segment of affordable, capable, and rugged SUVs. The entry of 212 in the market is very exciting, competitive, and provides more options to drivers who seek an adventure-prepared machine. Launch strong SUVs which have a functional and robust, and accessible nature, and at the same time a classic military-based design language which resonates with off-road purists.
Having had a solid support of Legend Holding Group brings the 212 brand to UAE consumers and a growing network of dealers. A growing demand for Chinese off-road vehicles. 212 appears to be poised to make its mark in the already booming automotive industry of the UAE. 212 Off-Road Brand Launch UAE is one of the best events of brand launches. For more car news, reviews, and the latest updates on SUVs in the UAE, visit Dubai Wheels.
FAQs
Which is the new off-road SUV brand entering the UAE market
The 212 Off-Road Brand Launch is the official launch of the rough off-road SUV brand “212” in the UAE, consisting of such models as the Falcon, Adventurer, and Pioneer.
Who is the official partner for the 212 brand in the UAE?
Legend Holding Group is the authoritative partner to introduce the 212 Off-Road brand and its vehicles in the UAE market.
When will the 212 Off-Road vehicles be available in the UAE?
The cars will be sold soon after the 2025 launch in Dubai, and the showroom exhibitions and test drives will begin in stages.
What makes the 212 T01 special, and what is its price in the UAE?
The 212 T01 is unique in that it has a lightweight body, a powerful 4×4, suspension capable of handling desert trails, and a retro-military style, but it is designed to withstand a rough environment.
What after-sales services will 212 offer in the UAE?
Warranty coverage, support services on maintenance, supply of spare parts, and having a dedicated UAE dealer network will be offered by 212 as customer support.
